Report: The number of people who are fine with paying app subscriptions is growing

Apple has been making a big deal lately out of the company's shift toward being increasingly driven by services and subscriptions, and new data from the 2018 Mobile App Engagement Index makes it clear that such a shift is happening at a great time. The key takeaway from the data, which comes from the mobile app marketing firm Liftoff and mobile engagement platform Leanplum, is that while users once might have hesitated about paying for mobile app subscriptions except for some must-haves, that ap...